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Our Ethos

At the core of our brand is a dual commitment:

To crafting captivating fragranced crackle candles and wax melts that transform your space, and in doing so, sustainably.  Our vision reshapes the concept of luxury by infusing it with conscientiousness.

At the heart of our business is Norfolk, and we have encapsulated the County’s soul in every fragrance.  Each scent is a tribute to Norfolks Beauty, Places, People and Nuances.

We are redefining candle experiences from ground up.  Unlike paraffin wax, which emits harmful fumes when burned, our choice is a premium blend of soy, coconut , vegetable, and beeswax* oils.  This eco-friendly hybrid wax burns cleanly and smoothly, while wooden wicks are not just aesthetics but also the soothing sounds of gentle crackling.

Our devotion to sustainability extends to packaging.  All components , from paper raffia ribbons to starch packing peanuts and paper tape, prioritise recyclability.  Even our printing involves vegetable-based inks.  Our melts are encased in recyclable bags, ensuring a cradle-to-grave eco-conscious journey.

But our sustainability commitment reaches further, Return six glass containers, and we express our gratitude with a complimentary 45hr burn candle.

In essence, we are merging quality luxury with eco-friendliness.  Our candles and melts not only infuse your space with delightful scents but also kindle a mindful lifestyle.  With us, you are embracing, not just captivating aromas, but also a greener, more responsible future.

*Beeswax – ours are from free farms (not harvested), where the Queen has not had her wings clipped, therefore she, and her colony can fly away and resettle at any time of their choosing.

Karen & Matt